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WATER IN A BOX. NOT PERFECT, BUT BETTER.

Selected work
Client
Thalus Water in a Box
Date
July 5, 2020
website
www.thalus.lu

Water, Light, and Simplicity

This gallery showcases a visual campaign created for Thalus, a Luxembourg-based natural spring water brand offering sustainable water in a box. The concept: purity through simplicity, captured through minimal styling, natural light, and a clean, fresh aesthetic.

Working with a model in natural outdoor settings, the imagery reflects the brand’s core values: sustainability, wellness, and everyday elegance. Water becomes more than a product, it’s a lifestyle, a ritual, a moment of calm.

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Shot specifically for social media platforms, each photo was designed to feel both spontaneous and intentional, perfect for Instagram, digital ads, or storytelling content. The balance of soft tones, reflective surfaces, and human presence creates a visual identity that feels pure, modern, and conscious.

A celebration of water, light, and natural beauty, through the lens.

Thalus
Thalus